Maxis signs IPTV strategic partnership deal (6012)

by **hlk** Wed 27 Jun 2012, 19:51

Maxis Bhd today signed new strategic partnerships with 14 content
providers, to deliver the Internet Protocol Television (IPTV) service
in Malaysia.

The
content partnerships will enable Maxis, an integrated communications
service provider to deliver on-demand movies and series, including high
definition and 3D content as well as seven free-to-air channels, to its
customers anytime and anywhere.

Among the partners are Radio
Television Malaysia (RTM), Media Prima Bhd, Brilliant Pictures, Vision
Plus Entertainment Sdn Bhd, Travel Channel International Limited and
All Asia Multimedia Networks FZ-LLC.

"Today's signing is a key milestone for Maxis, as it signifies the commitment to enrich the lives of our customers.

"We look forward to playing an active role in supporting the
government's initiative to advance the Malaysian creative content
industry," Maxis Chairman Raja Tan Sri Arshad Raja Tun Uda said at the
signing ceremony in Kuala Lumpur today.

The
event was officiated by Information, Communication and Culture Deputy
Minister, Datuk Joseph Salang Gandum, on behalf of the Minister, Datuk
Seri Dr Rais Yatim.

In his keynote address delivered by Salang,
Rais said the partnership is a healthy development for the
entertainment and media industry.

"The industry has developed to a strong position, where demand
for
local content is now bringing significant revenue to many local
animation and film producers, with 'exportable quality' content
worldwide.

"In Malaysia, the industry is estimated to be worth
RM16 billion based on advertising, animation, digital content,
television, games, music and video," he added.

Last year, the
sector generated RM9.4 billion in revenue with more than 45,000
creative industry professionals and contributed 1.27 per cent to the
gross domestic product.

To be available in July, the IPTV would
be accessible to Maxis Home Fibre Internet and 1.2 million highspeed
broadband subscribers.

The monthly subscription fee is expected to be less than RM200. -- BERNAMA