KFC unit gets Secret Garden distributorship (3492)

by **hlk** Thu 06 Sep 2012, 19:05

KFC Marketing Sdn Bhd, which has been appointed as the sole distributor for one of its house brand products, Secret Garden, is to increase the brand's sales growth by 25 per cent next year.

Secret Garden is currently registering a double-digit growth year-on-year.

In terms of percentage, it has less than 10 per cent sales growth.

"We're eyeing to clinch RM5 million sales target for the second half of this year," said KFC Marketing Sdn Bhd Managing Director Foo Peng Peng.

She said the company wants to support its own company brand as Kentucky Fried Chicken (KFC) and Secret Garden are under the same parent company -- Johor Corporation Bhd.

"In terms of quality, Secret Garden products are very good. It has natural ingredients and halal positioning that fit well into our portfolio, and that's why we believe in the products and want to become a partner to Secret Garden," she said after launching the product's new look and logo.

KFC Marketing would assist and improve Secret Garden and help to penetrate neighbouring markets like Brunei, Cambodia and Indonesia, she added.

Secret Garden General Manager Mahmud Saidoo said the brand was looking forward to improve on the products and the product's sales with assistance from KFC Marketing.

"We've come out with a new logo and revitalised our product packaging with strong and attractive colours to give them a vibrant and bold new look," he said.

The launching also saw two new fragrances -- Nusantara and Himalaya -- being introduced for its latest shampoo and body wash range for women, in addition to existing variants; Orient and Mediterranean.

The latest edition to Secret Garden's product list is a top-to-toe, two-in- one hair and body wash for men, specially designed with convenience in mind.

They are available in two variants -- "Rush" -- for men, who are leading an active lifestyle, and -- "Calm" -- for men who are cool, relaxed and more laid back. -- BERNAMA