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Maybank targets high-net worth credit card segment
by hlk Mon 29 Apr 2013, 15:39
KUALA LUMPUR: Malayan Banking Bhd (Maybank)
is targeting to expand its high-net worth market segment of its
business in the next few years as this contributes a substantial amount
to its total business in terms of volume and value.
It is for
this reason, the country's number one bank by asset size is co-branding
with Manchester United Visa Infinite credit card to tap growth in the
niche high net worth segment.
“The high-net worth segment despite
consisting a small number of our customers (about 2%) provides a
substantially higher number in terms of volume and turnover,” Maybank
head of community financial services Datuk Lim Hong Tat said on Monday.
He declined to give elaborate targets or numbers when asked.
is targeting to expand its high-net worth market segment of its
business in the next few years as this contributes a substantial amount
to its total business in terms of volume and value.
It is for
this reason, the country's number one bank by asset size is co-branding
with Manchester United Visa Infinite credit card to tap growth in the
niche high net worth segment.
“The high-net worth segment despite
consisting a small number of our customers (about 2%) provides a
substantially higher number in terms of volume and turnover,” Maybank
head of community financial services Datuk Lim Hong Tat said on Monday.
He declined to give elaborate targets or numbers when asked.
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