Update Bloomberg TV inks deal with Encorp to create the first business news channel in Malaysia in 2014

by **Cals** Thu 12 Dec 2013, 14:58

Update Bloomberg TV inks deal with Encorp to create the first business news channel in Malaysia in 2014

KUALA LUMPUR (Dec 12): Bloomberg Television has inked a landmark partnership with former Malaysian Minister and founder of NTV7 Datuk Seri Mohd Effendi Norwawi’s Encorp Group Sdn Bhd to create the first business news channel in Malaysia in 2014.

In a statement Thursday, Head of Bloomberg Television for Asia-Pacific Parry Ravinddranathan said Malaysia’s business sector and capital markets had gone from strength-to-strength in recent years and have been fundamental in Malaysia’s economic transformation.

“This has driven global and local demand for comprehensive business news from Malaysia, providing an exciting opportunity for Bloomberg Television Malaysia to play a role in meeting that need,” Ravinddranathan said.

Meanwhile, Effendi Norwawi said Encorp was privileged to partner with Bloomberg Television in Malaysia, given the prestige of the brand.

“My team and I will strive to set the bar for business news reporting in one of Asia’s best performing economies,” he said.

Bloomberg TV said Malaysian viewers can expect in-depth coverage of local business stories as well as up-to-the minute reporting on global financial markets that affect the local economy in 2014.

It said media industry veteran Michael Chan would be heading the news channel and a new Bloomberg TV Malaysia.

Chan, who will also be the CEO of Bloomberg TV Malaysia, said Bloomberg TV Malaysia would fill a gap in the marketplace for high-quality, market-moving business news, which will be potentially seen by 340 million homes worldwide.

He said the Malaysia partnership continues Bloomberg Television’s momentum in Asia, following the launch of Bloomberg TV Indonesia and Mongolia in the past year and the company’s ongoing investment in news coverage and product development in Malaysia.

Business & Markets 2013

Written by Jonathan Gan of theedgemalaysia.com

Thursday, 12 December 2013 10:56