Astro teams up with GS Home to enter into home shopping business

by **Cals** Wed 12 Feb 2014, 08:43

Published: Wednesday February 12, 2014 MYT 12:00:00 AM
Updated: Wednesday February 12, 2014 MYT 7:38:10 AM
Astro teams up with GS Home to enter into home shopping business
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Astro Malaysia Holdings Bhd chief commercial officer Liew Swee Lin (left) and GS Home Shopping senior vice president Cho Sunggoo exchanging documents after signing of Shareholders’ Agreement to establish Astro GS Shop Sdn Bhd
PETALING JAYA: Astro Malaysia Holdings Bhd has joined hands with South Korea’sGS Home Shopping Inc to enter into the home shopping business, and will be launching the new service in the second half of the year.
In a statement, Astro said the collaboration was via Astro GS Shop Sdn Bhd, of which, 60% of the company would be held by its unit Astro Retail Ventures Sdn Bhdand the remaining 40% by GS Home Shopping.
Astro chief commercial officer Liew Swee Lin said the partnership would bring together Asia’s two leading brands – Astro in consumer media entertainment, and GS Home Shopping in lifestyle home shopping.
“We are happy that our partnership with GS Home Shopping is set to deliver a best-in-class home shopping experience for the convenience and entertainment of all Malaysians, especially our growing 3.8 million customer base.
“In doing so, we will complement GS Home Shopping’s know-how with our own capabilities both on and off-air including our talent, production and broadcasting facilities and customer service,” she said.
In the same statement, GS Home Shopping senior vice-president Cho Sunggoo said the the company would put together all the business know-how that it had accumulated over the past 20 years in Korea and its global network in six countries outside of South Korea to build a successful business model of home shopping here in Malaysia.