PEDINI sees 40pc turnover from Asia ops

Italian kitchen designer and manufacturer, PEDINI, expects its Asian operations to contribute 40 per cent to its overall group turnover in the next five years.

Export Manager (Sales Office) Francesco Verdini said the company, which penetrated the Asian market less than a year ago, had plans to grow its business in the region.

"In PEDINI, we believe that convenient, functional and aesthetically elegant kitchen will not only accentuate our customers' home ambience, but also enrich and inspire their living and cooking experience.

"Our products possess technical quality and ample doses of aesthetic value as we are constantly looking into new alternative materials, flair and creativity that are capable of producing the finest products," he told reporters after the official launch the PEDINI Kitchens in Malaysia and Asia today.

Verdini said Malaysia was an ideal platform for the company's regional expansion due to its good growth potential, a self-sustained economy and growing consumers demand for stylistic kitchens.

"We have continuously set strong footholds in more than 30 countries, and today, this establishment marks a remarkable milestone for our company because it has brought our global reach and presence to a new height," he said.

Verdini said the company aimed to see an annual growth of 10 to 20 per cent in production and sales for the local market in the next two years. -- Bernama