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Bernas to spend RM12m on new campaign
by hlk Thu 28 Jul 2011, 13:39
Padiberas Nasional Bhd (Bernas) will spend RM12 million annually for its "Bowls for Humanity" campaign to feed the orphans nationwide.
Under the campaign, which was launched by Deputy Prime Minister Tan Sri Muhyiddin Mohd Yassin today, Bernas will donate 25 grams of rice for every 10kg pack of Bernas rice purchased by Malaysians at any retail outlet nationwide.
The rice will go towards feeding orphans at the participating orphanages.
Bernas chairman, Datuk Wira Syed Abdul Jabbar Syed Hassan, said of the RM12 million, RM5 million would be spent on the rice purchased by Malaysians and RM7 million for advertising and promotions.
Bernas is targeting 150 orphanages from various races and religions to benefit from the campaign. - Bernama
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