'New Proton to change people's perception'

Proton's new sedan model, slated for launch in June, is expected to change the people's perception of the national car maker, says Proton Holdings Bhd Group Managing Director Datuk Seri Syed Zainal Abidin Syed Mohamed Tahir.

He said the model would be the first global generation car to be built
according to latest global standards and would be fitted with standard
parameters like standard smoke emission and six air bags.

"We hope the car will change the perception of the people towards Proton, as
it will have quality finishes and state-of-the-art features.


"We are putting our heart and soul into it (the new model). Beginning with
this model, Godwilling, future models will have the same features. This is what
we call a branding change for Proton," he told reporters at the Putra World
Trade Centre on the sidelines of the Umno General Assembly 2011 here today.

Earlier, Prime Minister Datuk Seri Najib Tun Razak obtained a first-hand
look at Proton's proto-type model, called "Tuah" which is almost identical to
the model to be launched next year.

Syed Zainal said Proton was elated at the response received thus far and was
confident of the market potential for the model when it hits the streets.

"This will be our first global car and it will go a long way to prove
Proton's capability. Previously, Proton did not manufacture superb car designs but if you set your eyes on the "Tuah", you will be impressed with the design
created by Malaysians," he added.

The sedan model will take 24 months, from the time of its conception to the
manufacturing stage, and is aimed at young families and professionals.

The model, which will be ultimately exported once commercial production
begins, will be tested next week under tough and varying climatic conditions,
beginning with the cold winter in Switzerland. -- Bernama