DKSH to provide market expansion services for LOTTE in Malaysia

KUALA LUMPUR (Dec 15): DKSH’s Business Unit Consumer Goods, a market
expansion services (MES) provider with a focus on fast moving consumer
goods, has inked an agreement with LOTTE Group, to provide LOTTE with
full services in modern trade and general trade channels for selected
key territories in West Malaysia including the central region, Johor,
Perak, Malacca, and West Pahang.

In a statement Dec 13, DKSH Holdings (Malaysia) Bhd said the
partnership covered MES for the well-known brands such as Xylitol,
Koala’s March, Chocopie, Fusen No Mi, Toppo, as well as other brands in
the chewing gum, chocolate, and cookie product categories.

It said the Tokyo-headquartered LOTTE Group had selected DKSH because
of its integrated, tailor-made solutions along the entire value chain,
as well as for its strong customer base across Asia.

DKSH Malaysia offers its clients and customers a comprehensive
network of sales, marketing, logistics, and distribution services since
its establishment in 1923 in the country.

DKSH Malaysia managing director Leonard Tan said the was looking
forward to leverage on its expertise and network to successfully expand
and grow LOTTE’s market presence and share in Malaysia.