Southeast Asia advertising US$5bil in Q3

KUALA LUMPUR: Advertising spend throughout Southeast Asia recorded A
healthy growth across mainstream media, exceeding US$5 billion (RM12.76
billion) in the third quarter of 2011, according to the findings of
Nielsen Southeast Asia Quarterly Advertising Index.
Nielsen Asia Pacific/Middle East/Africa Region Advertising Solutions Managing Director David Webb
said strong advertising growth in Southeast Asia over the past year
underlined the region's resilience amid global economic uncertainty.
"The
growth in advertising spend coupled with strong consumer confidence
within the region are promising signs for Southeast Asia," he said in a
statement today.
The advertising index also revealed that
Indonesia experienced the most notable increase in advertising dollars
spent in the third quarter followed by the Philippines and Singapore.
Growth
in advertising spend across the main media was driven largely by
television and newspapers, while hair care, telecommunications and
government department categories led as the major sectors contributor.
Unilever topped the list of the region's highest spending advertisers during the third quarter, the statement said.
"Television
continues to demonstrate its un-matched ability to reach the masses and
technological developments such as HDTV, IPTV, TV on-demand and
time-shifted viewing are all contributing to the ongoing appeal of
television," Webb added. - BERNAMA