Manulife (M) eyes 15pc rise in customer base

Manulife Malaysia expects to see an improvement of between 10-15 per
cent in its customer base by year-end through enhanced promotional
efforts.

Its latest initiative is the Manulife branding on the Kuala Lumpur hop-on-hop-off tourist bus.

"Manulife
Malaysia has currently about 2,100 dedicated agents serving the needs
of more than 290,000 policyholders," said its senior vice president,
Susan Ong.

She was speaking following the flag-off ceremony for the eye-catching Manulife-themed tourist bus here today.

"This hop-on-hop-off tourist bus is a good opportunity to develop our brand as it makes its rounds in the city," she added.

Meanwhile,
Manulife Malaysia group chief executive officer, Michael Chan Yui Lung,
said: "It is our first brand activation under the "For your future"
campaign.

"I believe it will maximise sales growth as well.

"While sustaining growth in key areas of Peninsular Malaysia, we also want to increase our presence in Sabah and Sarawak."

Commenting
on plans for Manulife Malaysia in 2012, he said in addition to Sibu and
Kuching, the company intends to expand its footprint with a new office
in Kota Kinabalu.

"In line with the expansion of our branch
network, we will be increasing the size of our agency force to cater for
the larger customer base," he added. -- Bernama