Proton launches affordable after-mart parts

Proton Holdings Bhd's second brand of spare parts, "Proton AMP", will be
available for purchase at all authorised service centres and parts
stockists from tomorrow.

The AMP or After Market Parts are
quality car components and accessories endorsed by Proton that are
available to Proton car owners at highly affordable prices.

"For
most of our customers, the focus on saving cost in the post-warranty
maintenance of their Proton cars have often led them to purchase
low-quality counterfeit parts that do not conform with the original
equipment manufacturer safety and quality standards.

"This is
detrimental to the well-being and performance of their Proton cars,"
said Proton Edar Sdn Bhd Chief Executive officer Mohamad Shukor Ibrahim
in a statement today.





He added that Proton AMP would address this concern by providing
Proton
car owners high-quality parts that were not only affordable but, more
importantly, endorsed and guaranteed by Proton. -- Bernama