Panasonic, Maxis, Atrixx in tie-up

KUALA LUMPUR: Panasonic Malaysia Sdn Bhd is targeting at least 1,000 subscribers a month for its private branch exchange (PBX) solutions, following its tie-up with Maxis Bhd and Atrixx International Sdn Bhd.

Panasonic Malaysia, Maxis and Atrixx yesterday signed a collaborative arrangement agreement to provide cost-saving benefits on telephone charges and office communication when using a Panasonic PBX, Maxis Global System for Mobile Communications (GSM) Line and Atrixx GSM Gateway.

"With this collaboration, we are looking at 1,000 subscribers per month," Panasonic Malaysia managing director Jeff Lee told reporters after the signing ceremony.

Lee said under the collaborative deal, Panasonic will provide the PBX system which connects to normal fixed voice service and Atrixx will provide a GSM Gateway which bridge Maxis GSM wireless to a Panasonic PBX system.

While, Maxis will offer a GSM Line promotion via its Maxis Fixed Line Saver (FLS) with Unity Hotline, where normal fixed voice service is extended via Maxis GSM network.

In his speech earlier, Lee said, the service aims to provide small medium industries and small and medium enterprises (SMEs) with value-added cost-saving benefits through this unique collaboration.

Panasonic now has over 50 per cent market share in the enterprise telephony market in Malaysia.

Malaysia Head of Maxis Business Services Fitri Abdullah said, Maxis' partnership with Panasonic and Atrixx will result in an integrated solution that will change the way SMEs operate.

"By harnessing our our respective strengths and expertise, we have the capability to enhance efficiency and save costs through bundling of products with cost-reducing features," he said.

Through its revolutionary FLS bundled with Unity Hotline Solution, Maxis has enabled customers to distribute up to 30 concurrent incoming calls to a maximum 100 numbers from one single business number.

"The FLS is a cost-reducing feature to the current Public-Switched Telephone Network fixed line and it also enables customers to enjoy mobile virtual private network intra-calls among their colleagues and call savings of up to 40 per cent offered by Maxis FLS," Fitri said.

Read more: Panasonic, Maxis, Atrixx in tie-up [You must be registered and logged in to see this link.]