Deal with TM to increase Astro's advertising value, says CEO

Deal with TM to increase Astro's advertising value, says CEO
Business & Markets 2013
Written by Bernama
Thursday, 01 August 2013 16:49

KUALA LUMPUR, (Aug 1): The three-year collaboration with TELEKOM MALAYSIA BHD [] (TM) will increase Astro Malaysia Holdings Bhd's advertising value, said Chief Executive Officer (CEO), Datuk Rohana Rozhan.
She said under the agreement, TM was privileged to televise the satelite-TV broadcaster's SuperSport HD and SuperSport 2 HD channels, which will include the widely-followed English Barclays Premier League, on TM's HyppTV service.
"Our revenue streams come from the number of customers we have, average revenue per user, sponsorship and advertising. Sponsorship and advertising, in turn, are dependent on the number of viewers.
"More viewers would mean more value for advertisers," she told a press conference after the signing of the agreement between the two leading Malaysian brands here today.
Rohana said the win-win agreement will provide Astro a different revenue stream, as TM has also taken up sponsorship position for some of the Astro Malaysian league games.
"In our 17 years of operation, we now have 71 Astro-branded channels. We are making this available not only within Malaysia but also outside the country through Astro-on-the-Go service," she said.
On whether Astro Malaysia would oppose the sale of some of its contents to other networks, she said so long as commercial win-win agreement could be structured, the company was open to it.
Astro Malaysia, a leading integrated consumer media entertainment group in Malaysia and South-East Asia, operates in four key areas of business, namely pay-TV, radio, publications and digital.
The company, which has over 3.58 million residential customers, or approximately 53 per cent penetration of local households, offers over 170 channels, including 37 high-definition channels.