Strong network spurs Reliance to new heights

KUALA LUMPUR: Reliance Travel Franchise, backed by over 40 years of its best travel management practices, expects to grow further in the recession-proof travel industry.

Reliance Travel, which currently has 15 franchised outlets and eight company-owned retail outlets, is the first and largest travel franchise in Malaysia.

The company attributes its success to the highly determined franchisees who propel it to be among the top franchise brands in the country.

"For a franchisee, a travel franchise can mean recession-proof income and security in a way that a conventional job just can't ensure.

"Reliance Travel, with a proven track record as the premier travel franchise, is the undisputed attraction for many to queue for," the company said in a statement.

The company outlined 10 rea-sons why aspiring franchisees should invest in Reliance Travel.

Besides a strong corporate identity and worldwide recognition of the brand name, Reliance Travel also provides specially planned training programmes that cover day-to-day operations, financing, sales and marketing as well as the transfer of Reliance Travel's technology, know-how and trade secrets.

The franchisees will also be supported with the standard operations manual that minimises risk of failures, expert guidance, and consistent and extensive nationwide advertising and promotional campaigns.

"There will be specially negotiated rates that Reliance Travel dictates from its strong bargaining power positioning in the market and an instant access to a wide range of products and services, such as tours, air ticketing, hotels and third-party products," it said.

The franchisees will also benefit from lower cost of operations and Reliance Travel's wide partnership network.

Reliance Travel has won multiple awards in travel and branding sectors, including The BrandLaureate Awards, Top 10 Masters Awards 2010/2011 (Best Brand in Travel & Tours), the Top Asean Franchise Brand Award 2009 from Indonesia Franchise Association and The Reader's Digest Trusted Brands Award.

The Malaysian Franchise Association has awarded Reliance Travel the Best Franchise of the Year, Best Homegrown Franchisor, Best Sales Growth Award and Best Franchisee.

Reliance Travel had also clinched various best sales awards by airlines.