MAA Takaful wins innovation award

MAA Takaful Bhd has won an award at the Financial Insights Innovation Awards -- Insurance (FIIA-Insurance) from IDC Financial Insights, held at the Asian Insurance Congress in Singapore last week.

In a statement today, MAA Takaful said the FIIA-Insurance programme by IDC Financial Insights recognised achievements of Asia-Pacific insurers in applying innovation to drive business differentiation. It said the FIIA award was presented for its sales automation and agency management system, Innovative Consultation Management System (iCMS), which was developed over a period of two years.

Its chief executive officer, Salim Majid Zain, said the recognition reflected the company's commitment to build innovative solutions designed to provide 'one-stop-solution' for its agency force.

"The MAA iCMS empowers our agents to conduct their business efficiently.

This award also serves as a boost to confirm MAA Takaful as the No. 1 agency company with No. 1 agency management system," he said. -- Bernama