Firefly targets Kuantan business travellers

Firefly, a wholly-owned subsidiary of Malaysia Airlines (MAS), is aggressively targeting business travellers from Kuantan to fly on its twice daily services to Subang.

Its head of marketing and communications Angelina C Fernandez said: "We are
the only scheduled airline to offer business travellers the convenience of
flying out of Kuantan direct to Subang City Airport.

"We are reaching out to new businesses where we will present our corporate
travel programme, specially tailored to meet the needs of business travellers,"

she said in a statement today.

Angelina also said 70 per cent of the Firefly passenger load comprises
business travellers. "We hope to increase this to at least 80 per cent as soon as business travellers are year-round travellers," she added.

A Firefly corporate client based in Kuantan, Bredero Shaw (Malaysia) Sdn Bhd
secretary Lee Siew Kim, said: "We regularly fly with Firefly to attend meetings
in Kuala Lumpur because the Skypark Terminal is close to the city centre and
the in-flight services are good." -- Bernama