MAS' enrich shopping campaign eyes RM400,000 in sales

by **hlk** Sat 03 Dec 2011, 00:46

KUALA LUMPUR: Malaysia Airlines' (MAS) two-day Enrich Shopping Indulgence campaign, starting today, aims to attract over 2,000 visitors with a target of RM400,000 in sales.

MAS corporate marketing and loyalty programme senior vice president, Raja Datuk Nordiana Zainal Shah, said currently, the company has close to two million Enrich members, of which 52 per cent resided in Malaysia.

"We anticipate a steady and healthy 10 per cent growth in membership year-on-year," she told a media briefing here today.

She said Enrich members could convert their Enrich miles from as low as 3,000 miles into a RM50 voucher, and could use it to shop at the event.

"For non-frequent air travellers, they can also use their CIMB Enrich credit card to get 1,000 Enrich miles for every RM4,000 they spend using the credit card," she said.

The yearly event, part of MAS customer engagement activity, is held at the Millennium Ballroom, Grand Millennium Kuala Lumpur, from 10am to 9pm. - BERNAMA