RHB Invt sees 10pc rise in internet trading

RHB Investment Bank expects its Internet trading volume to increase to 30 per cent from 20 per cent with the launch of its RHBInvest HOTTIES Reward Programme today.

Its head of equities broking, Azura Azman, said retail participation was lacking and the reward programme was one of its approaches to retain clients and ensure active participation.

"We expect an improvement in participation. Most brokers are competing with real estate investment trusts and customer loyalty is waning.

"The idea of the reward programme is not to compete on price but to give more to clients from their brokerage," she told reporters after the launch of the programme here today.

The reward programme was launched in partnership with AirAsia Bhd's BIG Points with a promotion tagline of "Now you can trade and fly".

Under the programme, every broking transaction done on RHB's online share trading platform will be rewarded with loyalty points.

Every RM1 spent will earn 1 HOTTIE point and every HOTTIE point can be converted to 500 BIG points from AirAsia's BIG Loyalty global reward programme.

The accumulated BIG points can be redeemed for AirAsia's seats and for shopping at 1,500 BIG's associated partners and online merchants worldwide.

AirAsia's BIG is owned and managed by Think Big Digital Sdn Bhd. -- Bernama