Domino's Pizza to expand to Sabah, Sarawak

Domino's Pizza Malaysia plans to expand to Sabah and Sarawak in the near future as it sees huge potential in the two states.

President
and chief operating officer of Domino's Malaysia and Singapore Ba U
Shan-Ting said the company is currently in the process of exploring the
markets there.

"We really hope to expand our business there as
we see a lot of potential in the two markets," he told reporters after
the launch of the 'Dark Knight Rises' campaign today.

He said
Domino's currently has 89 pizza stores in Peninsular Malaysia, and
being a market leader in the delivery segment, it plans to make its
presence felt in Sabah and Sarawak.

"We are working on this...especially on logistics and operational issues but nothing has firmed yet," he said.

At
present, Ba said the group allocated about seven per cent of its annual
sales revenue for advertising and promotion purposes to further
strengthen the brand as number one pizza delivery company in Malaysia.

"We also expect a double-digit growth in our sales per store annually due to our heavy promotion and campaign," he said.

The company recorded a revenue of over RM100 million last year, he said.

On
the Domino's latest campaign, Ba said the company collaborated with
Warner Bros. Pictures, the distributor of The Dark Knight Rises summer
blockbuster, for this campaign.

"With the launch of the meal
and the specially commissioned limited edition glass, we believe this
is another way that we can increase the value for our customers," he
said.

He added that fans of the Batman franchise can get their
hands on the limited edition The Dark Knight Rises glass free with a
purchase of Domino's The Dark Knight Rises meal, valid for a limited
time only while stocks last. -- BERNAMA