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Samsung eyes bigger market in digital appliance
by hlk Wed 10 Aug 2011, 18:36
SERI KEMBANGAN: Samsung Malaysia Electronics Sdn Bhd aims to grow its digital appliances market share to over 20% by year-end from 17% currently.
Managing director Kwon Jaehoon said the company would focus on five key premium products - refrigerators, washing machines, air conditioner, vacuum cleaners and ovens - to fulfill consumer needs.
"We believe these appliances, which have incorporated the smart design, experiences and connections concept, can achieve success similar to our televisions and mobile phone," he added.
Speaking to reporters at the Samsung Digital Appliances Convention 2011, Jaehoon said the company had reinforced its leadership position in the television category, with a strong 28% share of the market last year.
He also said Samsung Malaysia Electronics is moving to attain the top spot in the mobile phone category. - BERNAMA
Managing director Kwon Jaehoon said the company would focus on five key premium products - refrigerators, washing machines, air conditioner, vacuum cleaners and ovens - to fulfill consumer needs.
"We believe these appliances, which have incorporated the smart design, experiences and connections concept, can achieve success similar to our televisions and mobile phone," he added.
Speaking to reporters at the Samsung Digital Appliances Convention 2011, Jaehoon said the company had reinforced its leadership position in the television category, with a strong 28% share of the market last year.
He also said Samsung Malaysia Electronics is moving to attain the top spot in the mobile phone category. - BERNAMA
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