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MAS regional premium airline to start ops mid-2012
by hlk Thu 08 Dec 2011, 08:25
Malaysia Airlines (MAS) will start its yet-to-be-named regional premium airline by mid-2012, focusing on routes in Asean, South Asia and Greater China.
In the long term, it will fly to all of the domestic and regional routes serviced by MAS today.
The airline will be a single aircraft-type one, operating only the Boeing 737-800.
“We intend to create a separate management structure to focus on the unique customer needs of regional premium travellers.
“The new airline will set new standards for product and service quality, cost efficiency and operational excellence. It will set a template for the airline’s success,” Ahmad Jauhari said.
Meanwhile, Firefly is also expected to continue with its turboprop operations.
In the long term, it will fly to all of the domestic and regional routes serviced by MAS today.
The airline will be a single aircraft-type one, operating only the Boeing 737-800.
“We intend to create a separate management structure to focus on the unique customer needs of regional premium travellers.
“The new airline will set new standards for product and service quality, cost efficiency and operational excellence. It will set a template for the airline’s success,” Ahmad Jauhari said.
Meanwhile, Firefly is also expected to continue with its turboprop operations.
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